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aerial photo of Town Hall

The Town of Orangeville has developed a new Tourism Strategy and Action Plan. Adopted by Town Council on January 11, the plan highlights the top tourism drivers in the community and provides insights and actions that will help the Town support this key sector.  

The process of developing the five-year plan began in May 2020 as a way to determine important next steps for the community’s short- and long-term economic development. The plan's creation follows the findings of the Town's Economic Development Strategy in 2018, which identified tourism as a sector of focus for future growth within the region. The plan also enables the Town to support the recovery of the local tourism industry as it manages through the challenges of the COVID-19 pandemic.

“The Town of Orangeville boasts an impressive collection of sights and activities that attract tourists to our community,” said Councillor Joe Andrews, Chair of the Business and Economic Development Advisory Committee. “This plan provides clarity on how we can continue to grow and support this important sector.”

The plan identifies specific assets throughout the Town that, together, create a compelling draw for tourists. It then defines how these can be most effectively utilized or enhanced. The strategy also identifies new and innovative approaches to attracting visitors, building upon established themes such as arts and culture, nature and the outdoors, and historic, small-town charm.

Four strategic priorities headline the plan:

  • Administration and Operations
  • Branding and Promotions
  • Tourism Assets and Experience Development
  • Infrastructure and Investments

Based on these priorities, an action plan with more than 70 key recommendations, timelines for completion and budgetary considerations is included, providing Town staff with a clear and realistic work plan for the upcoming five years.

A careful consideration of the impacts of COVID-19 is included in the plan with recognition that the first 12 to 24 months of implementation should be viewed as a rebounding period, as well as an opportunity to enhance the Town's tourism appeal.

The complete Tourism Strategy and Action Plan can be found at orangeville.ca. Tourism-related businesses are also invited to sign up to receive quarterly updates on the plan along with resources to help support tourism in our community.