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Conducting a market analysis for your small business

Posted on Wednesday, June 08, 2022 12:04 PM

Whether your business has a physical location or operates solely online, thorough market analysis can help you to understand your target market and how you can thrive within your industry.  

Market research is the process of gathering information about your customers’ needs and preferences. It can be used to help you start a business, determine the viability of a new product or service, or assess brand perception and awareness.

There are two kinds of research: primary and secondary. Primary...

Taxation for Small Business

Posted on Tuesday, April 26, 2022 11:00 AM

Small business owners in Canada must report business income annually to the Canada Revenue Agency (CRA). The business structure will dictate when the tax return is submitted, and which tax form is used. Owners of sole proprietorships and partnerships use a T1 personal income tax return to report business earnings along with any other personal income because an unincorporated business and its owners are considered one entity. Unincorporated businesses have until June 15 to file but if there is a balance...

Artist Wendy Reid with art installation Legacy Leaves

Call for Artists announced for Town’s 2022 public art installations

Posted on Wednesday, March 16, 2022 09:00 AM

The Town of Orangeville has issued its annual Call for Artists, offering local artists an opportunity to contribute to the community’s public art collection. This year, up to three utility box locations will be wrapped in selected artwork.

The objective of the Call for Artists is to promote the talent of local artists and enhance their connection with the community. Initially launched in 2016, the annual appeal has helped the Town to steadily grow its collection of public art installations....

Painting of young boy feeding calf

New installations added to mural collection at Alder Recreation Centre

Posted on Wednesday, February 16, 2022 10:00 AM

Six new pieces of locally created artwork have been installed along the walking track at Alder Recreation Centre. The installations complete a collection of 10 murals that help to brighten the space along the track while contributing to the Town of Orangeville’s growing public art collection.

Each piece stands eight feet tall and features artwork created by:

  • Wendy Reid of Melancthon, who painted “Dufferin Funny Farm Chickens,” a piece that celebrates Orangeville’s rural roots and cultural...

Five New Year’s resolutions for small business owners

Posted on Tuesday, February 01, 2022 02:25 PM

There is no question that the past year held its fair share of challenges. As 2021 ends, it’s an ideal time for business owners to reflect on the progress of their operations over the past 12 months, to celebrate their accomplishments and to think about how the enterprise could advance in the coming year. For entrepreneurs looking for ways to improve and expand their businesses, here are five resolutions that could help ensure success in 2022.

Schedule time to work on your business

Resolve to set...

Woman arranging flowers

Love, Orangeville tourism brand launches

Posted on Thursday, January 27, 2022 09:32 AM

Love, Orangeville creates conversations with visitors

The Town of Orangeville has created a new way to engage with visitors. A new tourism brand – Love, Orangeville – was launched on January 26, establishing a foundation for all communications and promotions related to tourism in Orangeville. The new brand will support the Town’s development as a tourism destination by creating a consistent and authentic way to attract visitors and engage with the community.

Approved by Council on November 8, 2021,...

Downtown Orangeville

Town announces revitalization of downtown through partnership with My Main Street

Posted on Friday, January 07, 2022 08:26 AM

The Town of Orangeville has announced that the downtown area will be participating in the My Main Street Local Business Accelerator program to help revitalize the main street.

In response to the COVID-19 pandemic, the Government of Canada, through the Federal Economic Development Agency for Southern Ontario (FedDev Ontario),  announced a $23.25 million investment to the Canadian Urban Institute (CUI) and the Economic Developers Council of Ontario (EDCO) to establish My Main Street — a two-year...

Local Business - Shop Local

What happens when you shop local

Posted on Wednesday, November 24, 2021 01:26 PM

Now, more than ever, Canadians are adopting a shop local mindset. According to the Retail Council of Canada (RDD) annual shopping survey for 2021, which includes input from over 2,500 Canadians about their plans this year, nearly two-thirds of people intend to shop earlier, and half say they will shop local. The global pandemic shone a light on the resiliency and remarkable adaptability of small business owners and reinforced how vital these operators are to the vibrancy of our local communities. 

The...

Digital Main Street

Small Business Enterprise Centre announces Digital Main Street Grants Program

Posted on Friday, August 27, 2021 03:06 PM

Changes to location rules open up grants to more small businesses

The Orangeville & Area Small Business Enterprise Centre has announced that it has again received a grant from the Digital Main Street Ontario Grants Program (OGP) for a Digital Service Squad (DSS), which will provide trained digital specialists to local small businesses across Dufferin County to help them adopt online technologies and digitally transform their sales, marketing and back-office operations. A Digital Services Co-ordinator...

Local employment resources could prove to be vital for Orangeville businesses

Posted on Tuesday, August 17, 2021 09:22 AM

Now more than ever, employers have found themselves facing a shortage of employees. COVID-19 has fundamentally impacted the acquisition and retention of a skilled labour force across multiple sectors. More than a year of restrictions on business activities and employment instability have prompted workers to seek alternative career opportunities. According to the Financial Accountability Office of Ontario, in 2020 nearly 70 percent of the job losses among Ontario’s core-age workers, those aged 25...

Community Improvement Plan map

Town seeks input on Community Improvement Plan

Posted on Monday, June 14, 2021 08:15 AM

The Town of Orangeville is preparing a new Community Improvement Plan (CIP) to facilitate and encourage economic growth, sustainable development, and enhancement of underutilized areas. The Town has retained Sierra Planning & Management to consult and prepare the CIP.

A Community Improvement Plan is a tool available to municipalities under the Planning Act to facilitate revitalization and redevelopment efforts in a defined area(s). CIPs enable municipalities to establish grants, loans,...

Ensure your business is COVID-19 compliant

Posted on Friday, April 09, 2021 11:52 AM

As the province steps up enforcement of COVID-19 requirements in Ontario's workplaces, dozens of new occupational health and safety inspectors have been deployed to ensure businesses are operating safely. Over 11,800 workplace inspections have been conducted this year alone, with over 9,400 orders and 370 tickets issued.

While many workplaces are in compliance with COVID safety protocols, some still lack the basics, such as compulsory safety plans and screening protocols. The consequences of non-compliance...